What is Community and how does it support student conversion?

Community is a digital space within TAP that helps prospective students connect with each other and current students - building a sense of belonging and increasing the likelihood of conversion.

🌐 What is Community?

Community is designed to replicate the social experience of being on campus — digitally. It allows offer holders and applicants to interact in customised spaces based on shared interests, backgrounds, or study subjects.

Once invited, prospects can:

  • Join group conversations
  • Start 1:1 chats with other applicants or current students
  • Access peer-generated media
  • Attend online events (if Streams is enabled)

Admins can:

  • Set up and manage Community spaces via the dashboard
  • Track invite acceptance and engagement
  • Oversee conversations and step in when needed

The most notable example of where Community is used is to create Communities for applicants or offer holders for a particular upcoming intake. 

🎯 Why does Community matter?

In a recent survey:

    • 80% of prospective students said it’s important to feel a sense of belonging before applying or accepting an offer.
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    • 80% also said they would value a digital space to connect with other applicants and current students.
 

Without a structured space like Community, students often turn to unofficial group chats on social media — which can be hard to monitor and may lead to misinformation or safety concerns.

🚀 Getting Started with Community

If you don’t currently have access to Community, reach out to your Client Success Manager or email support@theambassadorplatform.com.

We’ve also created a short guide to help you:

Remember that if you're working with a Delivery Manager, they can help do both the above steps for you. 

We look forward to seeing your digital community come to life!