What does a successful peer-to-peer (P2P) programme look like?
A successful P2P programme is one that drives meaningful student engagement, improves conversion outcomes, and is fully embedded into your recruitment strategy - supported by a great team, proactive ambassadors, and close collaboration with TAP.
🧠 Key Ingredients of a Successful P2P Programme
Strong Team Structure
Clear internal roles across setup, recruitment, content, and reporting
Regular collaboration with your Client Success Manager (CSM) and Delivery Manager (DM) to align on goals and campaigns
Institutional Buy-In
Stakeholders across admissions, marketing, and student services understand the value of P2P
Internal teams use TAP insights to inform wider recruitment and conversion strategies
Measurable Impact
Improved conversion rates across key stages (e.g. applications/offer acceptances/enrolments)
Enhanced student experience through authentic peer connections
🚀 Ambassador Success
Well-Trained Ambassadors
Understand platform features, safeguarding, and response expectations
Know who to loop in for support and how to represent your institution effectively
Ongoing Engagement
Regular check-ins (e.g. termly meetings)
Share impact stats (e.g. number of students helped)
Offer incentives: merch, pizza, shoutouts, training
Create a sense of purpose and community
Involve ambassadors in focus groups and student voice initiatives
📅 Content & Campaigns
Seasonal Content Planning
Align ambassador content with key recruitment milestones (e.g. open days, results day, enrolment)
