Best Practice for Driving Engagement
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      Best Practice for your Live Streams

      This article contains some best practice for hosting Live Streams on The Ambassador Platform.

      Live Stream events are a fantastic way to connect prospective students with your ambassadors in real time. They can create excitement, build trust, and encourage more meaningful engagement with your institution.

      This guide shares best practice tips to help you plan, deliver, and follow up on your TAP live events successfully.

      Step 1: Plan ahead

      • Define the format: Decide whether your event will be a Q&A, a themed panel, a drop-in chat, or a showcase (for example, “Life in London” or “Studying Engineering at TAP University”).

      • Choose ambassadors carefully: Select a mix of ambassadors who reflect different courses, backgrounds, and experiences. This helps prospective students find someone they can relate to.

      • Promote early: Share event details across your channels (email, social media, website banners). Use clear calls-to-action so prospects know how and when to join.

      • Prepare ambassadors: Brief them on the theme, structure, and any FAQs you’d like them to be ready for. Remind them of TAP’s community guidelines.

      Step 2: Run the Stream smoothly

      • Appoint a moderator: Ensure an admin or staff member is present to keep the event on track, answer institutional questions, and support ambassadors.

      • Use FAQs: Have pre-prepared answers ready for common questions (e.g. accommodation, scholarships, visas). This keeps response times fast and accurate.

      • Encourage ambassador authenticity: Let them share their own stories, tips, and insights. Prospects value genuine, first-hand experience.

      • Manage timing: Keep introductions short, allow plenty of time for questions, and wrap up clearly.

      Step 3: Follow up after the Stream

      • Share the recording: Upload it to your TAP Content Gallery and website so prospects who missed the live session can still watch.

      • Keep the conversation going: Encourage attendees to continue chatting with ambassadors 1-1 through the TAP Feed.

      • Review engagement: Look at participation levels, questions asked, and follow-up chats. Use these insights to improve your next event.

      Tips for success

      • Schedule Live Streams at times that suit your main target regions.

      • Use clear titles for your events (e.g. “Ask a current student about studying in Sydney”) so prospects know what to expect.

      • Encourage ambassadors to promote the event on their own social media channels for wider reach.

      • Don’t overload the session with too many ambassadors — 3–5 is usually the ideal range.

      • Always thank your ambassadors afterwards and recognise their contribution.

      Lastly, we're always keen to hear from you as to what has worked and what might need improving so that we can continue to support you and provide you with great examples of what others have achieved. If you're working with your Customer Success Manager, please feel free to reach out to them or as always, you can contact our team at support@theambassadorplatform.com 😊