Chat is TAP's messaging feature that allows prospective students to ask questions directly to ambassadors. It’s available via the widget on your institution’s website and through the Future Students App.
How Prospects Can Start a Conversation
Prospects on TAP have multiple ways to engage, build confidence, and feel a sense of belonging before they apply.
These peer-to-peer conversations are a key driver of conversion, helping students move through the recruitment funnel with greater clarity and reassurance.
There are two main channels:
- TAP Feed – Embedded on your website, ideal for capturing leads and converting casual visitors into genuine enquirers.
- Future Students App – Designed to nurture leads and drive enrolment. Institutions promoting the app to offer holders have seen a 7× increase in messages per prospect compared to Feed-only engagement.
This makes the app a powerful tool for deepening engagement and supporting conversion at later stages.
Scalable, Safe, and High-Quality Conversations
With thousands of chats happening each month, TAP includes built-in features to ensure conversations are:
- Safe – Strong safeguarding principles are in place
- Scalable – Admins can monitor and manage interactions
- High-quality – Designed to support meaningful, helpful exchanges
You can also enable prospect-to-prospect conversations through the Community feature, helping offer holders connect with future classmates and flatmates before arriving on campus.