How do I keep my Community space buzzing with engagement?

To keep your Community space active and engaging, plan targeted campaigns, empower ambassadors, create relevant group chats, and monitor engagement regularly. If you're working with a Delivery Manager, they’ll help ensure consistent activity.

📣 Step 1: Plan a Marketing Campaign

Start with a clear value proposition:

  • Help students meet future classmates and flatmates
  • Offer insights into courses, student life, and preparation tips
  • Create a sense of belonging before arrival

Proven tactics:

  • Use multi-stage email campaigns to re-engage students at different funnel stages
  • Tailor messaging to what matters most at each decision point (e.g. accommodation, course prep, social life)
  • Include screenshots, ambassador bios, and chat highlights to build excitement

🧑‍🎓 Step 2: Empower Your Ambassadors

Ambassadors are key to driving conversation. Before launch:

  • Choose a diverse mix of ambassadors (subjects, nationalities, interests)
  • Brief them on response expectations and tone
  • Ask them to post a welcome message in each group chat before prospects join

Ongoing engagement tips:

  • Encourage ambassadors to ask open-ended questions
  • Share personal experiences to spark conversation
  • Check in regularly and rotate ambassadors if needed

🗂 Step 3: Create New Group Chats Post-Launch

As your Community grows, new themes will emerge. Use insights from 1:1 chats and group activity to:

  • Create new Community Groups around trending topics
  • Send targeted emails like:
    “Have you seen our new group chat on budgeting tips?”
  • Share anonymised quotes or screenshots as social proof

💡 This keeps the space fresh and relevant — and encourages re-engagement.


📊 Step 4: Monitor Engagement

Track key metrics in your dashboard:

  • Invite acceptance rates
  • Group chat activity
  • 1:1 conversation volume

Filter by date to monitor trends and identify drop-off points.


🤝 Step 5: Work with Your Delivery Manager

If you're on our Active Management plan, your Delivery Manager will:

  • Monitor activity across your Community space
  • Recommend new group topics based on engagement data
  • Ensure ambassadors are active and responsive
  • Help align Community with your wider recruitment strategy

🧠 Bonus Tips from Community Experts

  • Use gamification: shoutouts, badges, or mini challenges
  • Host live events or Q&A sessions in Streams to drive traffic back to Community
  • Create a content calendar with seasonal themes (e.g. results day, moving in, course prep)
  • Encourage peer-to-peer support — not just ambassador-led chats