🌍 What is The Ambassador Platform (TAP)?

TAP is a platform that helps institutions connect with prospective students through real student voices. As an ambassador, you’ll share your experiences, answer questions, and help future students feel confident and informed about their choices.

🎯 Why does TAP exist?

TAP’s mission is to build awarenessconfidence, and a sense of belonging among prospective students — wherever they are in the world. You do this by:

  • Chatting with prospects 1-1 or in groups
  • Creating content like posts and videos
  • Answering FAQs
  • Participating in live or on-demand events
  • Sparking conversations in community group chats

đŸ“Č What do I do as an ambassador?

Once you’re invited to join TAP, you’ll download the app and enter a unique code for your institution. Your admin will then activate you for one or more features:

💬 Chat

Your profile appears on your institution’s website, and prospects can start 1-1 conversations with you.

📾 Content

You collaborate with your marketing team to create posts, vlogs, and visuals. These are published to your institution’s Feed.

❓ FAQs

You write answers to common questions from prospects, based on your own experience.

đŸŽ„ Streams

You may be invited to speak at webinars or help manage the live chat during online events.

đŸ‘„ Community

You’ll join group chats with prospects and other ambassadors. Your role is to ask questions, share insights, and keep conversations flowing. 


đŸ“± What’s in the app?

  • Activity Feed: See what other ambassadors are posting
  • Leaderboard: Track your monthly ranking
  • Career Reference: Automatically builds as you contribute
  • Messaging: Chat with prospects and receive content requests from admins

You’ll get notifications when there’s something to respond to — aim to reply within 24 hours.


🎁 What’s in it for me?

  • Flexible: No set hours — contribute when it suits you
  • Tracked time: Your activity is automatically recorded
  • Career Points: Earn points for every task, building a Career Reference you can use on your CV or LinkedIn
  • Paid work: If your institution pays ambassadors, TAP tracks your time for accurate compensation

🌐 Where does my content go?

Your content is reviewed by your institution and published to their Feed â€” a searchable widget on their website. Prospects can:

  • View your profile
  • Read your posts and FAQs
  • Start a chat if you’re enabled for messaging

📌 Note: All content you submit is owned by your institution under TAP’s standard terms.


🧠 Synonyms and Triggers

You may also hear TAP described as:

  • “Student ambassador platform”
  • “Peer-to-peer engagement tool”
  • “Chat and content platform for prospects”
  • “Digital outreach for universities”