The Tags Manager in TAP allows you to create and manage tags that group ambassadors, content, and campaigns together. Tags help you organise your TAP Feed and make it easier for prospective students to find relevant content.
How the Tags Manager works
In the Tags Manager, you can:
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View all existing tags in your account.
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See how many ambassadors, videos, streams, and FAQs are linked to each tag.
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Filter tags by type (ambassador tags, content tags, unused tags).
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Edit or delete existing tags.
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Create new tags for campaigns, topics, or specific student groups.
Steps to create and manage tags
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Log in to your TAP admin dashboard.
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Go to Settings > Tags Manager.
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To create a new tag:
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Click + Create new tag (top-right).
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Give the tag a clear name (e.g. Philosophy Students, UG Offer Holders 2025).
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Save.
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To edit an existing tag:
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Click the pencil icon in the ACTIONS column.
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Update the tag name as needed.
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To delete a tag:
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Click the bin icon in the ACTIONS column.
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Confirm deletion (note: deleting a tag removes it from all associated content).
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To filter tags:
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Use the dropdown to view all tags, ambassador tags, tags with content, or unused tags.
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Why use tags?
Tags help you:
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Group ambassadors by subject, location, or cohort.
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Organise content for specific campaigns or promotions.
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Create filtered TAP Feed links or dropdowns (e.g. “Postgraduate Ambassadors” or “Offer Holder FAQs”).
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Improve discoverability for prospective students searching your feed.
👉 Example: If you tag ambassadors as Commuter Students, prospects searching “commuter” in the feed will see those profiles first.
Tips for success
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Keep tag names short, clear, and consistent (e.g. use Business not Biz).
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Avoid duplicates like “Admissions” vs “admission” — check before creating new tags.
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Review unused tags regularly and clean up to avoid clutter.