What if my ambassadors are sending irrelevant content? (Higher Education)

Create content that showcases life at your institution - photos and videos of your daily life, events you attend, goings on around campus, social activities, sports and societies. We want to share your unique experiences with prospects and an insight to what it's like to be in the city/town, and at the institution. This content will encourage prospects to get in touch with you and start conversations with you. 

Some of the content we have received so far does not fulfil these goals and is replicating content from other areas such as the website, social media and prospectuses. The Feed is a place to display the experience of life at the institution, and we really want to get this across. 

If you'd like to share campus shots, it would be great if they involved you/your friends, to showcase your personality, or something special happening on campus.

Please take time to create posts and videos - quality over quantity, and write captions for each piece of content you upload. Think about the kinds of things you wish you knew before attending the institution, and think of yourself as sharing the insider student knowledge to prospects - the kind of stuff you don't see elsewhere on the website/social media/prospectus. 

Check out the below examples of Feeds to get an idea of the kind of content their ambassadors are creating:

• Manchester Metropolitan University

• The University of Sydney

• Queen's University Belfast