Guide ambassadors to focus on authentic student experiences and insider insights. If needed, you can remove content that doesn’t meet your standards and encourage better submissions.
What kind of content should ambassadors be creating?
Encourage ambassadors to share:
- Photos/videos of daily life, events, and campus activities
- Personal experiences with student life, clubs, societies, and academics
- Insights into living in the city/town and what they wish they’d known before enrolling
Avoid content that duplicates what’s already on your website, social media, or prospectus.
How can I help ambassadors improve their content?
- Ask them to include themselves or friends in campus shots to add personality.
- Emphasise quality over quantity — thoughtful posts with captions are more impactful.
- Suggest they think like a prospect: “What would I want to know before joining?”
Can I remove irrelevant content?
Yes. As an admin, you can delete posts that don’t add value. This also removes any career points or time earned by the ambassador for that content.
Tip: If you delete content, let the ambassador know why and guide them on what to post instead.
Want inspiration?
Check out strong ambassador content from: