One of the biggest motivators for students to join and stay engaged in an ambassador programme is the career value it provides. Being an ambassador develops communication, organisation, and leadership skills, while giving students tangible experience to showcase on their CV.
TAP makes it easy for institutions to highlight these benefits through built-in tools and community opportunities.
Career Reference Tool
Ambassadors can download an automated career reference from the TAP app. This includes:
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Quantitative data – number of chats, content posts, FAQs answered
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Qualitative data – feedback received from prospects
This reference gives students credible evidence of their impact, which they can use for CVs, job applications, or LinkedIn.
Career Points
Every activity on TAP earns career points, which track an ambassador’s contribution over time.
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Points can be used to recognise top ambassadors or run awards.
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Staff can reference them when writing personalised recommendations.
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Ambassadors see their contributions quantified in a single, trackable figure.
👉 Learn more: What are career points?
LinkedIn Ambassador Inner Circle
All ambassadors can join the Ambassador Inner Circle on LinkedIn, our exclusive global community of student ambassadors.
As a member, you’ll:
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Gain insider insights and stay updated on the latest events and opportunities
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Share best practices and learn from peers around the world
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Build a professional network beyond your own institution
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Showcase your membership on LinkedIn as part of your ambassador experience
Joining the Inner Circle not only boosts employability but also connects ambassadors to a supportive, global community.
Talking to ambassadors about career benefits
Make sure ambassadors know that the role is more than just volunteering or paid work — it’s professional development. You can:
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Promote career benefits in recruitment materials
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Emphasise the reference, points system, and LinkedIn Community during onboarding
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Remind ambassadors regularly that their work is building transferable skills valued by employers
Key takeaway
Career benefits are free, impactful incentives that help ambassadors stay motivated while gaining long-term value. By showing students how their work translates into skills, references, and networks, you strengthen your programme and their future employability.
👉 Next step: See how to incentivise and support your ambassadors.