Single or Multiple Account Strategies

🧩 Should I use a single or multiple account strategy on TAP? Your choice between a single or multiple account strategy depends on how your institution or network is structured, and how much autonomy you want different teams or brands to have when

🧑‍💼 Single Account Strategy

This setup uses one Admin Dashboard and one Feed to manage all ambassadors and content centrally.

✅ Pros:

  • 🔗 Centralised control: One dashboard for all data, content, and ambassador profiles.
  • 🎯 Filtered promotions: Use filters to show relevant content on different pages (e.g. by campus or region).
  • 📉 Minimal admin effort: Fewer admins needed; ideal for institutions with centralised marketing or recruitment.

⚠️ Considerations:

  • 👥 All admins see all data and may receive notifications across the network.
  • 📊 Data is unified but not segmented by default — filtering is needed for analysis.

🏢 Multiple Account Strategy

This setup uses separate Admin Dashboards and Feeds for different brands, campuses, or teams.

✅ Pros:

  • 🧑‍🔧 Local autonomy: Each team manages its own ambassadors, content, and Feed.
  • 📈 Segmented data: Admins only see data relevant to their account.
  • 🌐 Group Feed option: Combine content from multiple accounts into one Feed (available for an additional fee).

⚠️ Considerations:

  • 🛠 Requires more setup and admin involvement at the local level.
  • 📣 Each team is responsible for its own promotions and ambassador engagement.

🤝 How does this work with Active Management?

If you're on Active Management, TAP’s Delivery Manager can help coordinate across multiple accounts or support your centralised strategy by:

  • Managing notifications and ambassador activity
  • Curating content across accounts
  • Providing regular reporting and insights
  • Supporting prospect engagement across Feeds

📬 Need help deciding?

Reach out via chat support or email us at support@theambassadorplatform.com — we’ll help you choose the best setup for your goals.

 


🔍 Synonyms and Triggers

You may also hear this referred to as:

  • “Account structure on TAP”
  • “Single vs multiple dashboard setup”
  • “Managing TAP across a network”
  • “Group Feed strategy”