What does a successful peer-to-peer (P2P) programme look like?

🧠 Key Ingredients of a Successful P2P Programme

Strong Team Structure

• Clear internal roles across setup, recruitment, content, and reporting
• Regular collaboration with your Client Success Manager (CSM) and Delivery Manager (DM) to align on goals and campaigns

Institutional Buy-In

• Stakeholders across admissions, marketing, and student services understand the value of P2P
• Internal teams use TAP insights to inform wider recruitment and conversion strategies

Measurable Impact

• Improved conversion rates across key stages (e.g. applications/offer acceptances/enrolments)
• Enhanced student experience through authentic peer connections

🚀 Ambassador Success

Well-Trained Ambassadors

• Understand platform features, safeguarding, and response expectations
• Know who to loop in for support and how to represent your institution effectively

Ongoing Engagement

• Regular check-ins (e.g. termly meetings)
• Share impact stats (e.g. number of students helped)
• Offer incentives: merch, pizza, shoutouts, training
• Create a sense of purpose and community
• Involve ambassadors in focus groups and student voice initiatives

📅 Content & Campaigns

Seasonal Content Planning

• Align ambassador content with key recruitment milestones (e.g. open days, results day, enrolment)

Integrated Marketing

• Promote connections with your students through:
  • Launch campaigns
  • Email journeys to applicants and offer holders
  • Online events (TAP Streams)
  • In-person events with physical collateral promoting ambassador profiles (QR codes, postcards, slides)
  • Closed communities for applicants and offer holders

📊 Data & Feedback

Regular Data Reviews

• Review performance metrics with your Client Success Manager and Delivery Manager
• Use insights to optimise ambassador activity and campaign timing

Share Feedback

• Leave feedback directly in the Dashboard > Feedback page
• Or share insights during regular meetings with your TAP team