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How do I coordinate a digital ambassador programme across multiple brands?

If you're running TAP across a network of brands or campuses, success comes from clearly dividing responsibilities between your Central Team and Brand Teams. Here's a practical guide to help you structure your collaboration.

🏗️ Setup Responsibilities

Task Central Team Brand Team
Create brand accounts ✅  
Set up Group Account with TAP ✅  
Invite staff admins ✅  
Recruit ambassadors   ✅
Embed Feed on brand websites ✅  
 

📣 Promotion Responsibilities

Task Central Team Brand Team
Add promotions to brand pages ✅  
Promote Feed on central website ✅  
Run email conversion campaigns ✅ ✅
Launch social media campaigns ✅ ✅
Send personalised follow-ups   ✅
 

🔄 Management Responsibilities

Task Central Team Brand Team
Support ambassadors with content   ✅
Review, tag, and publish content   ✅
Assist with prospect conversations   ✅
Analyse performance and metrics ✅  
 

🧠 Best Practice Tips

  • Central Team: Focus on setup, strategy, and cross-brand promotion. Use the Group Account to monitor performance and support brand teams.
  • Brand Teams: Own the day-to-day ambassador engagement, content creation, and localised campaigns.
  • Collaboration: Regular check-ins between central and brand teams help align goals and share insights.

📬 Need help?

Reach out to your Client Success Manager or email support@theambassadorplatform.com for tailored advice on multi-brand coordination.