Read below for some advice from IDP on how to maximise the impact of your content on fellow students.
There are a few guiding principles that inform what we’re hoping to do with the insights you provide:
- Provide accessible, accurate, and simple information for prospective students.
- Guide and curate information and experiences for prospective international students.
- Help students remain informed of their choices and options, while building connection and trust with your audience.
You’re developing and creating content for prospective students. They’re looking for inspiration and genuine information that can assist them in making a decision about where and what they will study. You are their guide and can use your experience and expertise to show them just what it’s like to study where you do.
The content you produce can be in one of three forms, and IDP will advise which form is required from: photo post, video post, or text answer for a frequently asked question (FAQ).
Guidelines for creating posts (photos/videos)
- All posts must contain a clear caption to provide descriptive and relevant details of the image or video. Make sure to also embrace your natural writing style and tone with an open and positive approach!
- You are encouraged to be creative and show your personality, however images should be relevant to the topic/theme/experience you are posting about and have been asked to post. It can be difficult for prospective students to understand abstract or artistic imagery.
- Videos should be filmed in well-lit environments where possible.
- You can decide on the optimal length of your video, and this may depend on the topic or theme you are covering. However, we would not expect videos to exceed 45-60 seconds, unless you feel it necessary.
- Showing your face is not mandatory but students would certainly benefit from seeing a friendly and welcoming smile providing them with some insights and guidance.
Guidelines for creating answers to FAQs
- Answers should align closely with the question asked. While additional information can be valuable, the most important element is to respond to the question and provide the key information or advice needed.
- You are not expected to go into great detail to answer questions, but providing a well-crafted answer for students and potentially directing them to where additional information is available.
- Try to answer questions in as natural a way as possible. There is no need for a formal or overly professional tone, but rather a friendly, open and positive approach. Being assured and focused in your delivery of information is also important.