How to use TAP as a Parent Ambassador

A brief overview of The Ambassador Platform for parent ambassadors.

How do I use TAP as a parent ambassador?

Parent ambassadors play a valuable role in supporting prospective students and their families by sharing their own experiences. TAP makes it easy for parent ambassadors to connect, answer questions, and provide reassurance.

What does a parent ambassador need to do?

• A parent ambassador is invited to download the TAP app and enter a code unique to the school. This registers their ambassador profile. Admins will provide instructions.

• The institution then activates the parent ambassador for different types of activities:

  • Chat feature – the profile displays on the school’s website and prospective students or parents can start 1-2-1 conversations.

  • Content feature – the profile does not display on the website, but the parent ambassador can collaborate with others to create social media posts.

  • FAQ feature – the parent ambassador can create written answers to common questions from prospective parents.

• A parent ambassador may be activated for one or all activities, depending on what the institution’s admin team decides.

What can a parent ambassador do on TAP?

• Create a profile – add a photo, short bio, and information about their child’s university journey.

• Answer questions – reply to messages from prospective parents and students.

• Share content – post FAQs, stories, or short videos from the parent perspective.

• Join Streams – participate in themed conversations (e.g. “Life as a parent of an international student”).

Tips for being an effective parent ambassador

• Keep your bio welcoming and clear – highlight your perspective as a parent and the unique insights you can share.

• Be supportive, not promotional – focus on sharing honest experiences rather than scripted answers.

• Use simple language – remember many prospective parents may not be familiar with university terminology.

• Respect privacy – avoid sharing personal details about your child beyond what they are comfortable with.

• Engage consistently – check TAP regularly to reply to new questions and keep content fresh.

Why parent ambassadors matter

• Provide reassurance to parents making decisions about their child’s education.

• Offer practical advice on topics like finances, accommodation, travel, and cultural adjustment.

• Complement student ambassador insights by adding a parent’s perspective.