How to use TAP as a Parent Ambassador

A brief overview of The Ambassador Platform for parent ambassadors.

What is The Ambassador Platform (TAP) and why does it exist?

The Ambassador Platform's mission is to enable institutions to build awareness, confidence and a sense of belonging with prospects anywhere in the world. We do this by enabling ambassadors and staff to represent their institution online, through chat conversations and content like social media posts and FAQs.

By sharing your anecdotes, thoughts and experiences through TAP, you'll be able to help hundreds of people make a more informed and confident decision about their education options.

What do you need to do?

You'll be invited to download our app and enter a code unique for your school which will allow you to register your ambassador profile. Your institution can then 'activate' you for different type of activities.

  • If you are activated for the Chat feature, your profile will display on your school's website and prospects can start 1-2-1 chat conversations with you.

  • If you are activated for the Content feature only, your profile will not display on the website, but you will be able to collaborate and create social media posts with the other parent ambassadors

  • If you're activated for the FAQ feature, you'll be able to create written answers to common prospective parents questions.

You can be activated for one or all activities in the service, this will be decided by the admin team at your institution.

What's in the app?

  • A feed of activity from the rest of the team at your institution.

  • A leaderboard page so you can see where you rank compared to your fellow ambassadors on a monthly basis.

  • Finally, a messaging service where you'll receive messages from prospects (if activated for chat) and messages from the other ambassadors and staff in order to collaborate on content creation.

Simply look out for notifications indicating new messages and respond as soon as is convenient, hopefully within 24 hours.

Why should I join the parent ambassador team?

Being an ambassador on TAP is super easy and flexible. You'll get the chance to make a difference by helping others make live-changing decisions regarding their education choices. You will also get to meet new people and be recognized as an official representative of your institution. Therefore, by sharing your experiences you will contribute to the wider community.

Where does my content get displayed and who sees it?

Your profile, social media posts and FAQ answers will be reviewed by your school and published to their 'TAP Feed' which is a searchable widget on their website.

Prospects can search and see all of this content which will be displayed against you and your profile. If you are enabled for 'Chat', prospects can then send you a chat message to start a conversation.


All of the content you submit through the The Ambassador Platform - photos, videos, text for FAQ answers - is automatically owned by the institution you represent as part of the standard terms you accept when using the mobile app.

Who are the 'prospects'?

'Prospects' for schools will often be other fellow parents, who are researching education choices for one or more of their children. This is why, as a parent ambassador, you are the perfect representative to speak through your family's own journey and experience.

You may come across other types of prospects such as a student themselves. This is absolutely fine - you can use it as an opportunity to learn more about their motivations and why they're considering coming to your school, and see if you can help both them and their parent(s) make a more informed decision.

We hope you find your work through TAP a rewarding and enjoyable experience, and one that brings you closer to the community at your school. If you ever have any questions for our team, feel free to reach out to us through the chat support in the top left corner of your app.