In this article we share with you some insights into how you could drive 6 times more prospects to your Feed by using pop cards.
Why use TAP pop cards?
One of our most popular promotions is the pop card. You can embed and customise your pop cards to help convert prospects throughout their journey on your website by making them aware of the opportunity to chat with your ambassadors. Some of our partners embedded pop cards a few months after their Feed went live which enabled us to assess the impact of using pop cards on driving traffic to your Feed.
What we have seen is that adding pop cards on key pages on the website that follow the prospect through their discovery journey will increase the traffic to a Feed by a factor of 6. Not only can you connect more students with your ambassadors, but you can also nurture those relationships throughout the recruitment funnel by leveraging the traffic from your website.
Chat bot vs TAP pop card
Some of our partners have been using chat bots before TAP in order to help answer any administrative questions. However, when they went live with their Feed they decided to keep their chat bot and embed the TAP pop card on the left hand side of key pages. This ensures that prospects are still aware of the opportunity to connect with ambassadors, but in many cases, this affects the conversion to conversation rate as prospects get confused by the two calls to action. So, if your conversion to conversation rate has been low, it may be worth assessing whether there are too many CTAs on your pages which cause confusion or overwhelm your audience and simplifying those as much as possible.
Our recommendationsIf you are going to have to keep a chat bot on all pages, consider maximising the value of them by including an option to direct prospects to speak with ambassadors where relevant. The University of Adelaide do this brilliantly. Check out the chat bot on their page here and start by selecting the 'I'm looking to speak to someone about my future studies" option. Almost 10% of their monthly prospects start conversations with their ambassadors following interaction with their chat bots.
We hope this was useful. As usual, if you have any questions please don't hesitate to reach out to us at firstname.lastname@example.org.