The best ambassadors are those who can speak authentically about your institution and connect with prospective students in a relatable way. Current students and alumni are usually the strongest fit, as they can share genuine experiences of studying and living at your institution.
Current students
Your most powerful ambassadors are the students currently enrolled. They can:
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Share what everyday life is like on campus and in the local area
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Offer practical advice on courses, accommodation, and student support
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Provide a peer-to-peer perspective that builds trust with prospects
Alumni
Alumni can add another valuable layer to your team. They are well-placed to:
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Reflect on their academic journey and career pathways after graduation
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Provide reassurance about the long-term value of studying at your institution
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Act as role models for prospective students
Parents (school partners only)
For schools, parents can also serve as effective ambassadors, particularly when speaking to families who want reassurance about safety, care, and overall student wellbeing.
Look for content creators
Ambassadors don’t just answer questions, they can also create content that showcases authentic student experiences. Seek out students or alumni who are already active on Instagram, TikTok, YouTube, or LinkedIn, or who enjoy taking photos and videos. Their content can give prospects a genuine insight into life at your institution.
Key things to keep in mind
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Choose ambassadors who are enthusiastic and approachable.
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Build a diverse team that reflects the nationalities, study levels, and study areas you most want to attract.
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Balance your team with ambassadors who can both chat with prospects and create content, ensuring different voices and perspectives are represented.