How to choose your ambassadors

Here are a few things to be aware of when you start recruiting your ambassadors

Starting your ambassador community can be a daunting task, but in this article, we want to show you how easy it is to identify the members of your community who would best represent you online. 

Reach out to your colleagues and teammates

THE Chat preview

As you start building your Digital Ambassador team, you might want to start by reaching out to your teammates as well as to colleagues from other teams. If they are usually keen to be involved in different events where they get to interact with your community, they might be the right fit for this role. 


Identify key members of your community 

Bringing current members of your community on board as ambassadors can be a huge step forward for building trust with your audience and for connecting them with an authentic voice for your institution. For schools and universities, your best representation might be in your current and former students or parents and for the corporate world, you might bring together a team of current employees or clients. Read more about the steps to set up an ambassador programme here.

Showcase your institution through content crowdsource-4

While your prospective audience will have the opportunity to chat with your ambassadors, they would also be able to get an insight into your institutions through the content created by your team. For this reason, you might want to look for ambassadors who are not only comfortable sharing their experiences through conversations but also through videos and photos. If you have a team member who is very active on Linkedin or social media or a student who loves to share content on TikTok or YouTube, why not reach out to them to see if they would be keen to join your Ambassador Team and share those insights with your community as well? 


We hope this was useful. If you have any questions or need guidance setting up your ambassador programme, don't hesitate to reach out to us at