Explore different email campaign ideas that you can test with your target audience.
You may have just set up your TAP Feed, or it might have been running for a while and you want to try something new. Either way, this article will give you fresh ideas to promote your ambassadors via email campaigns.
We’ll share some best-practice tips and examples to help you get prospects engaging with your ambassadors - plus a starter email template you can adapt for your first campaign.
1. Personalise your emails
Including a prospect’s first name in the subject line or greeting can help boost engagement. You can go further by connecting them to ambassadors based on their interests, subject area, or country of residence.
👉 Example: INTO University of Alabama at Birmingham (UAB) ran a personalised campaign that drove a 340% increase in new conversations in just one month.
2. Share ambassador-created content
Repurposing student-generated content (videos, blogs, images) makes your emails more authentic and relatable. You can even structure an entire email around your ambassadors’ voices.
👉 Example: Pearson College London created an email written in the first person by student ambassadors, combining videos, FAQs, and student stories. This highly student-centric approach performed strongly in their recruitment cycle.
You'll notice that the entire email is focussed on being as student-centric as possible and draws attention to different aspects of their feed, from the ambassador profiles, all the way through to content and FAQs.
"As you can see we've segmented by discipline and focused on one specific student! So far they seemed to have performed really well to our hot and sizzling leads before the Jan deadline." - PCL Admin
3. Include a strong call-to-action (CTA)
Your CTA should stand out and drive prospects to engage with ambassadors. Use buttons or banners instead of plain links, and keep the focus on one clear action (e.g., “Chat with a student today”).
👉 Example: Fanshawe College used a bold CTA banner to highlight their international student ambassadors, which led to hundreds of new chats within the first month of launch.
4. Use compelling data in your emails
Don’t be afraid to use data from your dashboard to create a sense of excitement and urgency - a fear of missing out, even! Your data can act as social proof to encourage more people to get involved.
👉 Example: Keble College, Oxford, have done this particularly well with the emails they send out to their target prospects, including a selection of topics that have been covered in recent conversations on their feed and an idea of how many people are already there chatting.
Starter email template
Here’s a sample you can adapt for your own campaigns:
Hi <First name>,
I hope this email finds you well. I'm reaching out to share with you some exciting news! We've recently launched our Digital Ambassador Programme which means you can now have conversations with members of our community online at your convenience.
Having said that, I thought I'd personally introduce you to <Ambassador name - include link to the ambassador's profile> who is very keen to share their experience with you and answer any questions you might have about <Institution name>.
Feel free to reach out to them or to anyone in the team and share the news with your friends as well.
<Include button/banner with a link to TAP>
Thanks for reading this article and we hope it was useful. If you have any feedback on this article or you're happy to share how you've promoted your feed, we'd love to hear from you - get in touch at support@theambassadorplatform.com.