TAP collects a small set of mandatory data to personalise the experience, and offers optional fields you can enable to gather additional insights during prospect registration.
✅ What mandatory data is collected?
To operate the platform and personalise interactions, TAP collects:
- First Name
- Last Name
- Email Address
- Nationality
- What stage in the admissions process are you currently at?
- What level will you be applying to?
- When do you want to study?
This data is required for all prospects signing up.
✅ What optional data fields can I enable?
You can choose from the following optional fields in your Admin Dashboard:
- School Name (short text)
- Postcode (short text)
- Have you already applied? (Yes/No)
- Course of Interest (select from your course list)
- Planned Enrolment Period (customisable dropdown)
- Date of Birth
- Country of Residence
- Custom Questions (up to two, with predefined answer options)
All optional fields are off by default. You can make them mandatory by ticking the relevant box.
✅ What should I consider when enabling optional fields?
- Use optional questions sparingly — each one adds time to the registration process.
- A shorter form typically leads to higher completion rates.
- You can preview how the registration flow looks with different fields enabled.
This example includes several data points switched on so that you may see how each looks but, as mentioned above, we would recommend using optional questions sparingly to increase the completion rate.
✅ Who owns the data?
All data collected from prospects is owned by your institution and governed by your Privacy Policy, which you can link in the Legal Setup section of your Admin Dashboard.
If you have any thoughts or questions about our data collection, please get in touch.