Logistics & Planning
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      🧭 How do I coordinate a digital ambassador programme across multiple brands?

      If you're running TAP across a network of brands or campuses, success comes from clearly dividing responsibilities between your Central Team and Brand Teams. Here's a practical guide to help you structure your collaboration.

      🏗️ Setup Responsibilities

      Task Central Team Brand Team
      Create brand accounts ✅  
      Set up Group Account with TAP ✅  
      Invite staff admins ✅  
      Recruit ambassadors   ✅
      Embed Feed on brand websites ✅  
       

      📣 Promotion Responsibilities

      Task Central Team Brand Team
      Add promotions to brand pages ✅  
      Promote Feed on central website ✅  
      Run email conversion campaigns ✅ ✅
      Launch social media campaigns ✅ ✅
      Send personalised follow-ups   ✅
       

      🔄 Management Responsibilities

      Task Central Team Brand Team
      Support ambassadors with content   ✅
      Review, tag, and publish content   ✅
      Assist with prospect conversations   ✅
      Analyse performance and metrics ✅  
       

      🧠 Best Practice Tips

      • Central Team: Focus on setup, strategy, and cross-brand promotion. Use the Group Account to monitor performance and support brand teams.
      • Brand Teams: Own the day-to-day ambassador engagement, content creation, and localised campaigns.
      • Collaboration: Regular check-ins between central and brand teams help align goals and share insights.

      📬 Need help?

      Reach out to your Client Success Manager or email support@theambassadorplatform.com for tailored advice on multi-brand coordination.

      🔍 Synonyms and Triggers

      You may also hear this referred to as:

      • “Multi-brand ambassador programme”
      • “Coordinating TAP across campuses”
      • “Brand-level Feed management”
      • “Group account collaboration”