How do I coordinate a digital ambassador programme across multiple brands?
If you're running TAP across a network of brands or campuses, success comes from clearly dividing responsibilities between your Central Team and Brand Teams. Here's a practical guide to help you structure your collaboration.
🏗️ Setup Responsibilities
| Task |
Central Team |
Brand Team |
| Create brand accounts |
✅ |
|
| Set up Group Account with TAP |
✅ |
|
| Invite staff admins |
✅ |
|
| Recruit ambassadors |
|
✅ |
| Embed Feed on brand websites |
✅ |
|
📣 Promotion Responsibilities
| Task |
Central Team |
Brand Team |
| Add promotions to brand pages |
✅ |
|
| Promote Feed on central website |
✅ |
|
| Run email conversion campaigns |
✅ |
✅ |
| Launch social media campaigns |
✅ |
✅ |
| Send personalised follow-ups |
|
✅ |
🔄 Management Responsibilities
| Task |
Central Team |
Brand Team |
| Support ambassadors with content |
|
✅ |
| Review, tag, and publish content |
|
✅ |
| Assist with prospect conversations |
|
✅ |
| Analyse performance and metrics |
✅ |
|
🧠 Best Practice Tips
- Central Team: Focus on setup, strategy, and cross-brand promotion. Use the Group Account to monitor performance and support brand teams.
- Brand Teams: Own the day-to-day ambassador engagement, content creation, and localised campaigns.
- Collaboration: Regular check-ins between central and brand teams help align goals and share insights.
📬 Need help?
Reach out to your Client Success Manager or email support@theambassadorplatform.com for tailored advice on multi-brand coordination.
