Bring your first ambassadors on TAP (Email template)

Some advice on the information you should share with your first ambassadors about TAP

Building your team of ambassadors doesn't have to be complicated. You only need 3 ambassadors to get started and in this article, we'll share with you an email template that should help when you'll start building your ambassador team. If you already have an established ambassador programme and would like to bring some of your veteran ambassadors on TAP, this article might come in handy. 


Hi <First name>, 

I hope you're keeping well. I am reaching out to share with you an exciting opportunity that I thought you might want to be part of. We have recently decided to launch a Digital Ambassador Community and we are now looking to build our team.

As a Digital Ambassador, you'll be representing our institution through our online channels. You'll be creating and sharing content about your experiences, and you'll be chatting with prospects through an app on your phone. As an ambassador, you'll be acting as a hybrid between being a journalist/spokesperson/influencer , representing our institution from wherever you are currently, all from your mobile phone.

An added bonus of this role is that you'll build up a data-driven reference which will reflect the work you've done and the skills you've developed which you can use on your resume.

We'll be running this programme through a platform called The Ambassador Platform. They have a very user friendly app and provide training to help you get started straight away. Of course, we'll be here to support you with additional resources as well as to answer any questions you might have. 

We don't expect you'd spend more than x hours a week on the app, but we'll monitor this as we go. We will be compensating you for your time with vouchers/at an hourly rate of x/h. 

If you're interested in this opportunity or would like to find out more, please don't hesitate to reply to this emai. We plan to kick start this program in x days, so we hope to hear from you soon. 

Best wishes,

We hope this was useful. If you have any questions or need support recruiting new ambassadors, please don't hesitate to reach out to us at