What Is the Sign-Up Process for Prospects?

The sign-up process is designed to collect essential data that powers your reporting and enables personalised engagement with students. While TAP asks a standard set of questions to ensure consistency, you also have the flexibility to add your own.

Why It Matters

  • ✅ Complete and consistent data for accurate reporting
  • 🎯 Better targeting through personalised engagement
  • ⚙️ Customisable fields to suit your recruitment strategy

Standard Data Collected at Sign-Up

Every prospect is asked to provide the following:

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  • Email address
  • First name
  • Last name
  • Password
  • Nationality
  • Current stage in the admissions process
  • Academic level they’re applying to
  • Intended start date for study

Consent Requirements

To complete sign-up, students must agree to:

  • TAP’s Terms of Service
  • Your institution’s Privacy Policy
  • TAP’s Privacy Notice

They are also optionally asked to consent to receive email marketing communications from your institution. You can customise or remove this prompt via your dashboard.

 

Adding Your Own Data Questions

You can enable additional data questions to gather more insights. However:

  • There’s no limit to how many you can add
  • You can set each question as mandatory or optional
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  • Mandatory questions appear on page 2 of the sign-up form
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  • Optional questions appear only when a student returns to view their ambassador reply

⚠️ Tip: Keep additional questions to a minimum. Asking for too much data upfront can reduce sign-up completion rates. We recommend no more than three extra questions, unless there’s a strong reason to ask more.