The IDP Student Community offers a robust reporting framework designed to help clients understand performance, take action, and drive better outcomes. Reporting is aligned with the broader IDP Core Partnership toolkit, supporting a holistic view of the student journey - from awareness to enrolment.
🎯 Why Reporting Matters
Reporting helps you:
- Understand how students are engaging with your ambassadors and content
- Identify what’s working - and where to improve
- Align activity with your institutional goals (e.g. focus subjects, key markets)
- Make informed decisions to optimise conversion outcomes
🧩 Types of Reporting Available
| Reporting Method | Purpose | Frequency |
|---|---|---|
| Dashboard | Real-time access to performance metrics and student engagement | Ongoing |
| Monthly Emailed Report | Summary of key insights and trends | Monthly |
| Quarterly CSM Review | Strategic discussion of performance, attribution, and next steps | Quarterly |
| Wider Marketing Report | Benchmarking and market-level insights across all clients | Periodic |
📈 Key Metrics You’ll Receive
🔹 Content Performance*
- Views, likes, shares
- Traffic to institution profile pages (via Google or GPT searches)
- Redirects to institution profile pages
- Registrations from content
🔹 Ambassador Engagement*
- Number of chats and messages
- Response times
- Content request response rates
🔹 Chat & Conversation Insights*
- Volume of conversations
- Topics discussed
- Access to real-time transcripts
🔹 Student Sentiment & Interests
- Most popular topics in chats, events, and content
- Repeat engagement in group chats
🔹 Attribution & Conversion
- P2P attribution for applications and enrolments*
- Drop-off analysis across funnel stages
- Top-performing touchpoints
🔹 Benchmarking
- Compare your performance to other institutions
- Identify gaps and adopt best practices
Please note that in the first instance, clients will have access to a limited but high-impact set of reports, specifically the metrics above marked with an asterisk, focused on the most actionable areas for now whilst we continue to build our Core Partnership reporting.
🧠 What You Can Do With These Insights
Reporting is designed to drive action. Based on your data, you’ll be able to:
- Optimise ambassador engagement and content strategy
- Tailor marketing and recruitment by region or subject
- Invest in high-performing Streams
- Strengthen conversion tactics by identifying impactful touchpoints
- Work closely with your IDP Client Success Manager to test new approaches and improve outcomes