Best Practice for Driving Engagement
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      2. Best Practice for Driving Engagement

      How do I share TAP Ambassador profiles with prospects?

      This article will show you how to share, and add UTM tracking to your individual ambassador profile links.

      Sometimes you may want to highlight a particular ambassador to a prospect — perhaps because they study the same subject, come from the same country, or share a similar interest. With TAP, you can easily share direct links to an ambassador’s profile.

      This allows your prospects to chat 1:1 with the right ambassador straight away, creating a more relevant and personalised experience.

      Where to find an ambassador’s profile link

      1. Log in to your TAP Admin Dashboard.

      2. Navigate to the Ambassadors > Manage.

      3. Select the ambassador you’d like to share.

      4. Copy the profile link by clicking the copy icon in the LINK column on the far right side.

      This link will take prospects directly to the ambassador’s profile, where they can start a conversation, view content, and learn more about their student experience.

      Ways to share profile links with prospects

      • Email follow-ups: include a link to a relevant ambassador in your reply to a prospect enquiry.

      • Webinars or events: drop the link into the chat so prospects can continue the conversation afterwards.

      • Social media campaigns: highlight “Meet [Ambassador Name]” posts with a direct link.

      • Agent communications: give agents curated ambassador links so they can connect their students directly.

      Best practices

      • Match carefully: only share profiles that are genuinely relevant to the prospect (subject, region, background, etc).

      • Use tracking links: where possible, use TAP’s tracked URLs so you can measure which links are driving the most engagement. On more assistance with this, read how to set up tracked links.

      • Set expectations: let the prospect know they’ll be chatting with a current student, not staff, so they feel comfortable.

      Why this matters

      • Creates a personal connection right from the start.

      • Increases the likelihood that prospects will ask questions they really care about.

      • Saves time for your recruitment team by allowing students to self-serve through authentic conversations.